Let My People Go Surfing: The Education of a Reluctant Businessman–Including 10 More Years of Business Unusual



In this newly revised 10th anniversary edition, Yvon Chouinard – legendary climber, businessman, environmentalist and founder of Patagonia, Inc. – shares the perseverance and courage that has made him the leader of one of the most recognized and environmentally conscious companies. Earth.

From his youth as the son of a French Canadian handyman to exciting, ambitious mountaineering expeditions that inspired the innovative design of sports equipment, Let My People Surfing is the story of a man who did good and brought great adventures to his heart from his business – a book that touches me deeply. will keep entrepreneurs and outdoor fans alike.

“It’s a story of a story that wasn’t just an attempt to change a single company – it’s an attempt to question the culture of consumption that is at the heart of the global ecological crisis.” –Noomi Klein, from the foreword by the bestselling author of This Book Changes Everything